In promoting the accomplishments of the unions and signatory contractors, GNY LECET works to increase awareness among the public, and members of the industry. We employ the full range of communications, including publication of the award-winning Under One Banner magazine, and the metropolitan-wide “Built Better/Built Safer/Built Union” banner campaign.

We also market the work of our membership by placing advertisements in industry trade publications; creating flyers, brochures, and informational materials distributed to local politicians and government agencies, potential signatory contractors and members, and other construction trade organizations; visiting jobsites; participating in industry trade shows; and conducting press conferences and communicating with local media. We consistently generate innovative ways to market our highly skilled, trained workforce, to increase in the union’s market share, and create a competitive advantage for signatory contractors.